Branding : a very short introduction
(Book)
Author
Published
Oxford, United Kingdom : Oxford University Press, [2017].
Format
Book
Edition
First edition.
ISBN
9780198749912, 0198749910
Physical Desc
136 pages : illustrations ; 18 cm.
Status
Description
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More Details
Published
Oxford, United Kingdom : Oxford University Press, [2017].
Edition
First edition.
Language
English
ISBN
9780198749912, 0198749910
Notes
Bibliography
Includes bibliographical references, webliography and index.
Description
In this 'Very Short Introduction' Robert Jones discusses the rising omnipresence of brands, and analyses how they work their magic. He considers the incredible potency of brands as a commercial, social, and cultural force, and looks at the many different kinds of brands that exist - from products, services, and artistic properties, to companies, charities, sports clubs, and political parties. Defining what we mean by the word 'brand', he explores both the positive and negative aspects of brands. Finally Jones considers the business of branding, and asks whether the idea of brands and branding is starting to decline, or whether it has a long future ahead.
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Copies
Location | Call Number | Status |
---|---|---|
Chatham Borough-Chatham Township Library - Adult Nonfiction - Display | OXFORD VSI BRA | Available |
Florham Park Library - Adult Nonfiction | SHORT INTRO 658.827 JONES | Available |
Morristown-Morris Township Library - Adult Nonfiction | 658.827 JON | Available |
Subjects
LC Subjects
OCLC Fast Subjects
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Citations
APA Citation, 7th Edition (style guide)
Jones, R. (2017). Branding: a very short introduction (First edition.). Oxford University Press.
Chicago / Turabian - Author Date Citation, 17th Edition (style guide)Jones, Robert. 2017. Branding: A Very Short Introduction. Oxford University Press.
Chicago / Turabian - Humanities (Notes and Bibliography) Citation, 17th Edition (style guide)Jones, Robert. Branding: A Very Short Introduction Oxford University Press, 2017.
MLA Citation, 9th Edition (style guide)Jones, Robert. Branding: A Very Short Introduction First edition., Oxford University Press, 2017.
Note! Citations contain only title, author, edition, publisher, and year published. Citations should be used as a guideline and should be double checked for accuracy. Citation formats are based on standards as of August 2021.
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