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Author
Language
English
Formats
Description
Brands can no longer force-feed us a plethora of products we don't need. To succeed, brands must transform us and the world we live in. Assemblage guides you through the art and science of creating transformative brands by combining personal, social, and cultural components. Assemblage will show you why perception is the truth and how to shape people's perceptions, why we relate to antiheroes, villains, and saviors, how brands can reassure consumers...
2) Hershey
Author
Series
Language
English
Formats
Description
"What a sweet treat! This title is packed with the history of The Hersey Company through narrative nonfiction, informative sidebars, Fun Facts, and more.".
Author
Pub. Date
2020
Language
English
Formats
Description
Ever wonder what makes household names like Oprah, Ellen, or Beyoncé so powerful?
It's all about influencer branding, and Laura Bull will tell you everything youneed to know.
Bull spent ten years with Sony Music Entertainment, becoming one of the company's youngest executives and spearheading artist development and marketing for globally recognized brands. She is an expert who specializes in transforming entrepreneurs
...Author
Language
English
Formats
Description
Every one of the largest, most successful corporations were, at some point, mere startups. McKee explains what enables some companies to grow bigger and better, while others stumble along year after year, running but never winning the race. The difference is that the biggest and best brands aren't slaves to conventional marketing wisdom. McKee shows by example how the same, sometimes counter-intuitive, strategies used by the biggest brands can also...
Author
Language
English
Formats
Description
In the digital age, the old rules of marketing and branding are in desperate need of overhaul. Word of mouth has evolved to word of type as customers promote or deride products and services to a massive Internet audience at a moment’s notice. Any misstep away from the brand message becomes a catastrophe as companies are no longer afforded the luxury of tweaking their message as a commercial, ad, or story develops, resulting in damage control that...
6) Oreo
Author
Series
Language
English
Formats
Description
Two cookies are better than one! This title is packed with the history of Oreo through narrative nonfiction, informative sidebars, Fun Facts, and more.".
Author
Language
English
Formats
Description
Social media is a powerful, mandatory tool for the job world. Career expert Miriam Salpeter illustrates its fullest potential in an updated and revised edition of her popular one-stop resource. Readers will learn how to create and promote an online brand and make themselves indispensable in the workforce.
Social Networking for Career Success offers:
• Social media essentials-How do you create an effective, compelling online presence?
• Successful...
Author
Language
English
Formats
Description
Most business owners are blindly guessing at their social media strategy, and it's costing them time and money. Based on Donald Miller's bestselling book Building a StoryBrand, Claire Diaz-Ortiz applies the seven principles of the StoryBrand Framework to help you build an effective, long-lasting social media plan for your brand. Social Media Success for Every Brand teaches readers how to incorporate the StoryBrand 7-Part Framework into their social...
Author
Pub. Date
2006.
Edition
First edition.
Language
English
Description
Best-selling author Colson Whitehead has been a finalist for numerous prestigious honors, including the Pulitzer Prize. His works are lauded for their insight into the state of race in America. Here, a small Midwestern town is having an identity crisis-should they have a new techno-savvy name or a name honoring the freedmen who founded the town? Or is the current name just fine? They call in a professional naming consultant, famous for naming Apex...
Author
Pub. Date
[2009]
Edition
First edition.
Language
English
Description
In Crush It!, online marketing trailblazer Gary Vaynerchuk tells business owners what they need to do to boost their sales using the internet-just as he has done to build his family's wine store from a $4 million business to a $60 million one. Crush It! will show readers how to find their passion, then step by step how to turn it into a flourishing, monetized business.
Author
Language
English
Formats
Description
With so many customers taking to the web for information, every business needs to have an online presence, especially a small business. However, a simple website won't suffice and each enterprise has to properly connect with customers to build and nurture a relationship that will ensure their devotion to the brand. This is where Nathalie Nahai, The Web Psychologist, steps in.
Nahai expertly draws from the fields of psychology, neuroscience, and behavioral...
Author
Language
English
Formats
Description
"Reveals the people, products, and brands that do it best--from YouTube sensations like Jenna Marbles to billionaire tech mogul Elon Musk--and proves why the old strategies aren't working. After all, in a world where a big booty can break the Internet and the president is a reality TV star, self-obsession is a must-have. No posturing, no apologies, and no shying away from the spotlight."--Jacket flap.
Author
Pub. Date
[2017]
Edition
First edition.
Language
English
Description
"In this definitive biography, veteran sportswriter Tom Callahan shines a spotlight on one of the greatest golfers ever to play the game, Arnold Palmer. The winner of more than ninety championships, including four Masters Tournaments, Arnold Palmer was a legend in twentieth century sports: a supremely gifted competitor beloved for his powerful hitting, his nerve on the greens, and his great rapport with fans. Perhaps above all others, Palmer was the...
Author
Language
English
Description
From bestselling author Bob Glazer comes a revolutionary approach to partnership marketing. Partnership marketing is not new; it has existed in many different forms, and under many different names, such as affiliate marketing, for decades. However, thanks to transformative changes in enabling technology and pricing models, as well as a change in both supply and demand, partnership marketing now exists in a more automated, scalable form that few companies...
17) Frito Lay
Author
Series
Language
English
Formats
Description
"Grab a snack! This title is packed with the history of Frito Lay through narrative nonfiction, informative sidebars, Fun Facts, and more."
18) More than a word
Pub. Date
2017.
Language
English
Description
More Than a Word offers a fascinating look inside the growing movement to change the name of the Washington R*dskins football team.Directed by brothers John and Kenn Little, who are members of the Standing Rock Sioux tribe, the film traces how the word "r*dskin" evolved from being a term of racist derision and slander to being embraced as the name of one of the NFL's most beloved franchises. It also draws on the voices of Native American activists...
Author
Language
English
Formats
Description
Does your business have a story to tell? It should! From the moment you first opened your doors, you began crafting it. With every new product you release, you carve out an even more unique niche in your industry. This all builds up to one thing-brand identity. Does yours stand out from the crowd?
With a decade of experience studying businesses across the world, Diehl has unlocked the key to creating innovative brand identities and distinct business...
20) M&M Mars
Author
Series
Language
English
Formats
Description
"Mm ... mm ... M&Ms! This title is packed with the history of M&M Mars through narrative nonfiction, informative sidebars, Fun Facts, and more.".
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